How to Succeed At Seed

Look Through the Customer's Eyes

By putting customer diligence at the core of our process and applying qualitative research tools that assess customer response on functional and emotional levels, our team identifies visceral product / market fit.

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Have the Right Aptitude And Attitude Relative To Scaling

The best products don’t always win, and intelligence alone does not make a successful early-stage entrepreneur. Rorschach-esque explorations with founders reveal instincts and aptitude relative to building and scaling their venture.

Apply Critical Period Programming

The Critical Period between Seed and Series A presents unique challenges and opportunities. We actively support portfolio companies in critical scaling steps, including building their pro-level teams, frictionless go-to-market strategies, actionable customer feedback loops, professional tracking/reporting, and much more.

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Investing Themes & Target Company Profiles